Rebranding your optometry practice isn’t just about a new logo, it’s about clarity, consistency, and connection. In this behind-the-scenes guide, Dr. Ryan Corte shares the exact steps he took to transform Northlake Eye into Reflect Vision Care, offering practical tips for any optometrist looking to build a stronger, more intentional brand.

Burnout is reshaping eye care careers. In this candid interview, Dr. Carly Rose and Dr. Ryan Corte connect dry eye, stress, and practice design, then share simple tools for regulation, better schedules, and values based leadership so optometrists can deliver excellent care and still enjoy the work.

Dr. Fallon Patel opens up about her path from losing a Sears sublease early in her career to owning five successful LensCrafters locations in Canada. She discusses the influence of her immigrant upbringing, her growth as a leader, and her passion for mentorship, innovation, and building scalable systems in optometry.

Dr. Kriti Bhagat’s journey in optometry is a powerful example of passion meeting purpose. From her academic roots at PCO to launching a cold start private practice specializing in specialty contact lenses, Kriti shares how resilience, mentorship, and advocacy have shaped her career. Her story is an inspiring reminder that optometry offers endless possibilities for those willing to carve their own path.

From front desk to owning seven practices, including one in Alaska, Dr. William To opens up about early struggles, embracing chaos, and leading with purpose. In this powerful conversation, we dive into practice ownership, tele-optometry done right, and why paying it forward keeps the profession strong.

Dr. Harbir Sian shares insights on scope expansion, career growth, and balancing private practice, sublease, and podcasting.

Dr. Maria Sampalis shares her journey from corporate optometry to entrepreneurship, shaping the industry & empowering ODs.

Dr. Aaron Neufeld's journey from new grad to multi-location practice owner & ODs on Finance co-founder is a masterclass in success!

Dr. Hardeep Kataria shares her journey from glaucoma to dry eye specialty, private practice, and the future of ocular aesthetics.

Optometry, business & mentorship - Drs. Joseph & Edris share insights on growth, challenges & success in corporate optometry.

Dr. Ryan Corte dives deep into the unexpected challenges and stories of resilience that arose when Hurricane Helene struck Asheville, NC.

Dr. Ryan Corte discusses YouTube, optometry, and education with Dr. Joseph Allen, aka Doctor Eye Health, on the Ryan Reflects podcast.

Dr. Ryan Corte shares interview questions every small business owner must ask potential employees.

Dr. Ryan Corte shares a step-by-step process that’ll help you land the perfect employees for your small business.

Dr. Ryan Corte reviews 10 tips on how to deal with negative and challenging people that he's learned through years of serving the public.

Dr. Ryan Corte share exactly how I respond to both positive and negative google reviews.

Want more Google reviews for your business? Dr. Ryan Corte highlights 10 proven tips on how to get more 5-star Google reviews.

Learn about what virtual job shadowing is as well as tips and questions on how to make the most out of your remote job shadowing experience.

Here is exactly what job shadowing is as well as tips and questions on how to make the most out of your job shadowing experience.

Dr. Ryan Corte reviews what you need to know about Doctible, including details on their reputation management solution.