The end of the year is optometry’s busiest season, and preparing early is the key to staying efficient, calm, and patient centered. In this post, Dr. Ryan Corte shares practical steps for optimizing your schedule, supporting your team, elevating morale, and managing compliance so you can finish 2025 with confidence and enter 2026 with renewed energy and focus.

Rebranding your optometry practice isn’t just about a new logo, it’s about clarity, consistency, and connection. In this behind-the-scenes guide, Dr. Ryan Corte shares the exact steps he took to transform Northlake Eye into Reflect Vision Care, offering practical tips for any optometrist looking to build a stronger, more intentional brand.

Residency is one of the most debated steps after optometry school. In this candid guide, Dr. Ryan Corte shares why you should or should not consider a residency, the real pros and cons including finances and timing, and lessons from his own year in ocular disease and primary care so you can choose with confidence.

In this inspiring conversation, Dr. Joshua Davidson shares how he built a leading specialty contact lens and dry eye practice, developed new eye care products, and found balance between innovation, collaboration, and family, all while reminding optometrists to surround themselves with people smarter than themselves.