Rebranding your optometry practice isn’t just about a new logo, it’s about clarity, consistency, and connection. In this behind-the-scenes guide, Dr. Ryan Corte shares the exact steps he took to transform Northlake Eye into Reflect Vision Care, offering practical tips for any optometrist looking to build a stronger, more intentional brand.

Residency is one of the most debated steps after optometry school. In this candid guide, Dr. Ryan Corte shares why you should or should not consider a residency, the real pros and cons including finances and timing, and lessons from his own year in ocular disease and primary care so you can choose with confidence.

Burnout is reshaping eye care careers. In this candid interview, Dr. Carly Rose and Dr. Ryan Corte connect dry eye, stress, and practice design, then share simple tools for regulation, better schedules, and values based leadership so optometrists can deliver excellent care and still enjoy the work.

Too many patients with astigmatism are told they are not candidates or are under corrected in spherical lenses. In this guide, Dr. Ryan Corte shows how to ask the right questions, fit the right designs, and use simple scripts and clinical pearls to deliver crisp, comfortable vision that drives loyalty and referrals.

Born in Colombia and raised in Miami, Dr. Angelica Cifuentes took a non traditional path to optometry. She worked every clinic role, built The Tiny Optometrist brand, chose a sublease model for flexibility, launched a dry eye ecommerce venture, and now mentors and advocates for the profession. Her story is a masterclass in resilience, authenticity, and fit.

Presbyopia doesn’t have to mean contact lens dropout. In this post, Dr. Ryan Corte shares practical strategies for confidently fitting and prescribing multifocal contact lenses, from using manufacturer fitting guides to setting realistic expectations and celebrating functional vision. Learn how to keep presbyopes in contact lenses, grow referrals, and strengthen your practice.

How to address the contact lens evaluation fee, one of the most common, and misunderstood, topics we get as optometrists.

Dr. Adam Ramsey’s journey from Trinidad to thriving private practice owner is a story of grit, resilience, and purpose. After early career setbacks, he built a Ritz-Carlton-level patient experience and co-founded Black Eyecare Perspective, mentoring the next generation of optometrists. His message is clear: love the grind, control your destiny, invest in your team, and give yourself grace as you build the life and career you want.

From Michigan State to Ohio State, my optometry school journey was filled with challenges, growth, and leadership opportunities. From navigating intense coursework and overcoming anxiety to finding my voice in student leadership, each experience shaped me into a better doctor and person. Here’s what I learned, and why building relationships, staying involved, and embracing the journey matter.

In person optometry meetings offer more than CE credits, they build real connections, provide hands on learning, spark practice growth ideas, and help you recharge. Step away from the screen, engage with colleagues face to face, and reignite your passion for the profession.

Dr. Fallon Patel opens up about her path from losing a Sears sublease early in her career to owning five successful LensCrafters locations in Canada. She discusses the influence of her immigrant upbringing, her growth as a leader, and her passion for mentorship, innovation, and building scalable systems in optometry.

Dr. Kriti Bhagat’s journey in optometry is a powerful example of passion meeting purpose. From her academic roots at PCO to launching a cold start private practice specializing in specialty contact lenses, Kriti shares how resilience, mentorship, and advocacy have shaped her career. Her story is an inspiring reminder that optometry offers endless possibilities for those willing to carve their own path.

From front desk to owning seven practices, including one in Alaska, Dr. William To opens up about early struggles, embracing chaos, and leading with purpose. In this powerful conversation, we dive into practice ownership, tele-optometry done right, and why paying it forward keeps the profession strong.

From humble beginnings as a curious undergrad to Dean of Student Affairs at ICO, Dr. Erik Mothersbaugh’s journey is a masterclass in intentional growth. In this episode, we reflect on testing assumptions, building a career in academia, and the future of optometry education.

Dr. Katie Chu shares how faith, family, and following her heart have shaped her 30-year optometry journey and what’s next as she embraces a new season between California and Hawaii.

Optometrists Dr. Nick Vu and Dr. Elizabeth Davis spent a year teaching in Vietnam and traveling to 28 countries across all seven continents, including Antarctica. From clinical labs to penguin encounters, their story is a bold example of living intentionally, embracing adventure, and making a global impact in optometry.

Dr. Alma Regnault shares her remarkable journey from shadowing at a local optometry practice to ultimately becoming its owner, all while navigating career pivots, motherhood, and self-doubt. Her story is a powerful reminder that it’s never too late to grow, evolve, and come full circle.

Dr. Benjamin Lickteig’s journey from small-town Iowa to leading a thriving multi-location optometric practice in Massachusetts is filled with valuable lessons on growth, leadership, and innovation. In this episode recap, learn how he embraced the sublease model, championed a four-day workweek, and built a successful myopia management program, while staying rooted in his passion for patient care and mentorship.

Dr. Pam Theriot, a dry eye specialist and TEDx speaker, shares her journey across the country, her passion for ocular surface health, and her mission to make eye care habits as common as brushing your teeth. Learn her three-step approach to combat digital eye strain and how eye care providers can prepare for a wave of more informed patients.

What does it mean to live a life that truly matters? In this episode of Ryan Reflects, Dr. Ben Thayil shares how defining your vision, leading with values, and investing in your team can transform your practice and your life.