On this episode of Ryan Reflects, Dr. Ryan Corte sits down with two powerhouse optometrists, Dr. Shannon Joseph and Dr. Faten Edris, to discuss their journeys in optometry, the challenges and rewards of owning multiple sublease locations, and their efforts to mentor and uplift the next generation of eye care professionals.
Finding Their Paths In Optometry
Both Dr. Joseph and Dr. Edris took unique routes into optometry.
Dr. Joseph, with an early interest in business and fashion alongside medicine, quickly embraced the corporate sublease model, signing her first lease with Target Optical before even graduating.
Dr. Edris, on the other hand, initially pursued a highly medical route, completing a residency at Bascom Palmer before realizing her passion lay more in building practices than in daily disease management.
The Realities of Scaling an Optometry Practice
With six sublease locations each, the doctors share how they balance leadership, patient care, and business growth. They stress that expanding is not always the best financial move.
Dr. Edris candidly reveals that she made the most money when she had just one location. Scaling comes with increased operational costs, staffing challenges, and added stress, but their strong partnership and shared values have helped them navigate the complexities of running multiple practices.
Mentorship and Advocacy In Optometry
A key takeaway from the conversation is the importance of mentorship and professional advocacy. Both doctors regularly visit optometry schools to share insights on corporate optometry, dispelling myths and offering guidance to students exploring their career options.
Their commitment extends beyond their own practices. Both have been involved in industry partnerships, leadership initiatives, and marketing campaigns, with Dr. Edris even serving as a face of LensCrafters and Dr. Joseph appearing in Target Optical promotions.
Challenges In the Profession
From managing payroll across multiple locations to keeping up with evolving patient needs, they discuss the biggest hurdles facing optometrists today.
Recruiting new doctors is an increasing challenge, especially as recent graduates seek positions that align with their advanced clinical training. To stay competitive, they emphasize the need to modernize practices with the latest technology, expand medical services, and adapt to changing insurance landscapes.
Words Of Wisdom For Aspiring Optometrists
For those seeking success in optometry, both doctors offer valuable advice:
Dr. Joseph: "Don’t be afraid to ask for help. The optometry community is incredibly supportive, and mentorship can make a huge difference in your career."
Dr. Edris: "Follow your gut—not just the money. If something doesn’t feel right, trust that instinct. Career decisions should be about long-term fulfillment, not just short-term financial gain."
Final Thoughts
Drs. Joseph and Edris have built not only thriving businesses but also a strong support system that allows them to continue growing while staying true to their mission. Their transparency about both the wins and the struggles offers invaluable insights for optometrists at all career stages.
For those looking to connect on Instagram, Dr. Joseph can be found at @Super_Vision_Optometry and Dr. Edris at @BlinkingOwlEyeCare. Their stories are a testament to the power of collaboration, adaptability, and a patient-first mindset in optometry.
To hear the full episode and more inspiring stories, subscribe to Ryan Reflects on your favorite podcast platform.
Comments