Rebranding your optometry practice isn’t just about a new logo, it’s about clarity, consistency, and connection. In this behind-the-scenes guide, Dr. Ryan Corte shares the exact steps he took to transform Northlake Eye into Reflect Vision Care, offering practical tips for any optometrist looking to build a stronger, more intentional brand.

Too many patients with astigmatism are told they are not candidates or are under corrected in spherical lenses. In this guide, Dr. Ryan Corte shows how to ask the right questions, fit the right designs, and use simple scripts and clinical pearls to deliver crisp, comfortable vision that drives loyalty and referrals.

Dr. Fallon Patel opens up about her path from losing a Sears sublease early in her career to owning five successful LensCrafters locations in Canada. She discusses the influence of her immigrant upbringing, her growth as a leader, and her passion for mentorship, innovation, and building scalable systems in optometry.

Dr. Ryan Corte shares with you steps you can take to cut your patient no-show rate in half!

Dr. Ryan Corte shares steps you can take to discover your passion and turn it into your life's work.